~ Overview of World Operational Experiences:
Operations Pre 2000 - United Kingdom - South Africa - Indonesia - Russia - Ukraine - Kuwait - Pakistan
Operations Post 2000 - Australia

~ Sales Consultant/Director - Home Based Business “Multi Level Marketing” ~ 1984 to 1986 - Echoes Perfumes, United Kingdom.   

Duties:
Responsible for selling products through door to door contact and home party programs
Created my own leads and sales
Responsible for collecting monies
Responsible for delivering products
Bringing on other agents to sell the products, I made commissions from their sales.

~ Sales Consultant/Take Over Closer/Sales Team Leader ~ 1986 to 1988 - Swan International, United Kingdom.  
 
Duties:  
1st Year, conducted, 1 on 1 sales to couples through a 90-minute timeshare presentation from meeting the clients to closing and completing the financial paperwork.  Conducted road shows throughout the country, setting up for the seminars and sales.

-   Statistics  
Product Cost £4,950
Presented to 576 clients  
30% approx: Closing efficiency  • 173 sales;   £855,000 in personal sales that year.  

2nd Year, promoted and appointed TOC (Take Over Closer), responsible for the closing of sales for other sales consultants in my team.
Reported to the sales manager

-   Statistics
Product Cost £4,950
We presented to 2,880 clients (I looked after a third of my sales teams clients)
20% approx: Closing efficiency  • 576 sales;   £2.8 million in company sales that year.
3rd Year, promoted to sales manager, controlling a team of 15 sales consultants.

Duties:
•   Sales meetings
•   Recruitment & Training of sales staff (individual or class)
•   Conducting daily, weekly and monthly statistics
    Reported each day to the directors

-   Statistics
Product Cost £4,950
We presented to 8,640 clients (these clients were the sales teams')
20% approx: Closing efficiency
1,728 sales = £8.5 million in company sales that year  Written Business:  £12 million pounds in 3 years in company sales...

~ Sales Consultant/Take Over Closer ~ 1988 to 1990 - Leisure Inc, South Africa  

Duties:
Conducted, 1 on 1 sales to couples through a 90-minute timeshare presentation from meeting the clients to closing and completing the financial paperwork.
Went on road shows throughout the country, setting up for the seminars and sales

- Statistics - None was made available from the company 

~ Marketing and Sales Manager ~ 1990 to 1993 - Tattashall Park, England

Duties:
Controlled a team of 3 team leaders and 15 sales consultants
Seminar presenting to 30 people, having to close all of clients at once
Conducting sales meetings
Recruitment of staff
Training, individual and class
Conducting the daily, weekly and monthly statistics
Reporting daily to the directors

- Statistics
Product Cost £3,500
We presented to 7,200 clients  
Closing efficiency approx: 20%
1,440 sales = £5 million in company sales that year  Written Business:  £15 million pounds in 3 years in company sales...

~ Marketing, Sales and Business Director “The Cleaner” ~ 1993 to 1996 - Indonesia - Russia - Ukraine - Kuwait - Indonesia
                                                                                                              (6/12 month contracts for the purpose of furthering my knowledge & experience)

I was employed to clean up businesses that were either depleted, lacking direction or losing money.  My task was to make the operation a success, without any extra financial resources, simply work with what was already set in place.

Duties:
Responsible for re-developing the business
Re-developing  “the trust factor” for the directors and senior management, remembering a business that is making a loss depletes everyone
Re-developing the marketing departments planning/structures/personnel or introducing new ones
Re-developing the sales departments planning/structures/personnel or introducing new ones
Re-developing the administration & fulfillment departments’ planning/structures/personnel or introducing new ones
Training the call centers, sales staff and more importantly, “the management”
Some seminar presenting of up to 70 people via interpreters, closing sales after 90 minutes, no rubbish of “I want to think about it”
I was able to take a sales operation from 2% closing over 18 months to 17% closing in 9 days
We were also able to close 85% of the seminar presentations at times

- Statistics
Product Cost USD $7,000
We presented to 800 clients per month  
Closing efficiency approx: 25%
200 sales = £1.4 million in company sales per month (average)  Written Business:  $8.4 million per 6 months in company sales... 

~ Owner and Director – Got There!  ~ 1996 to 1998 – Holiday International, Pakistan

Duties:
Created marketing programs for the marketing department
Created sales department
Created administration and fulfillment department
Recruited and trained senior management
Set up the office sales presentation area
Generally overseeing the running of the operation

- Statistics -  

Written Business: We lost money...

~ General Manager  ~ 1998 to 1999 – Club Premier, Australia

I was employed to run the operation and create profits.  I created 2 road shows that traveled throughout Australia; this was by far the biggest learning experience ever. ("The culture shock" how the Australian thinks)

Duties:
Responsible for managing the business that started with 15 employees
Created 2 road shows with 10 staff on each road show
Organize the demographics and where the venues should be according to population
Created the marketing to give the 2 sales departments 100 qualified leads each week to sit through a presentation
On-going training to senior management staff in all departments of marketing, sales, administration and fulfillment (collection of monies)

- Statistics
Product Cost $9,000
We presented to 9,600 clients per year  
Closing efficiency approx: 20%
1,920 sales = £17 million in company sales per year   Written Business:  $17 million in company sales...

NOW AUSTRALIA...

~ Owner and Director  ~ 2000 to present Cedar Club Operations - Destinations ‘R’ Us, Australia

 My 2 businesses are fully set-up, running and self-efficient with the correct products, planning and personnel.  We have sold to the residential & business markets in Australia, New Zealand and UK 

This allows me to focus on 'MalcolmFord.net'
I want to help you ‘the business owner’ with the knowledge and experience I have received, bad and good.

~ The Last 10 years
Completing all the normal directors daily duties necessary

Various operations have been and some still are being operated like;

Bringing on home based business agents who market and on sell our promotional product

Tele sales people whom cold call business owners selling the promotional product

We have in the past and present conducted various marketing campaigns like;

Letterbox campaigns – these don’t work unless you are brand building, save your money

Facsimile Campaigns - Cold Calling Campaigns - Email Campaigns

- Statistics -  

Product Cost ~ Residential $198 each.  ~ Business 2 Business $995 to $4,995 each.
Closing efficiency 47% to 70%
30,000 residential sales = $6 million in company sales in 5 years
Our best result was from 10 telesales people in 4 days; 527 sales x $198 each = over $104,000
Efficiency value $2,608 per telesales person, 30 hours shift
Sold over $3 million in Business Sales

~ Total Written Business:  $9 million in 10 years in company sales...